Marketing, Advertising and Communication Agencies
Media business, which includes marketing communications, is often treated by insurers as a miscellaneous class. The miscellaneous wordings, however provide inadequate levels of cover.
Marketing communication agencies may not be aware of the potentially crippling liabilities they could incur in their everyday business. The responsibility of ensuring that a client’s brand or image is correctly conveyed to stakeholders is an important job. Mistakes in literature can be rectified quickly but damage to reputation is more difficult to restore.
Our Media Liability Policy for Marketing, Advertising and Communication Agencies has been developed to help rectify errors and omissions by giving 'First-Party' cover which allows problems to be put right without a claim being made by the client, and therefore maintain the insured’s reputation and commercial relationships.
Target clients include but are not limited to:
Advertising agencies, direct marketing companies, public relations companies, sales promotional companies, media buyers, new media agencies, market research companies and marketing consultants.
Key aspects of QBE cover:
- Any form of defamation libel and slander
- Breaches of intellectual property rights including claims for unfair competition and breach of contract/license
- Product and character disparagement
- Violation of privacy and breach of confidentiality
- Breaches of comparative advertising regulations
- Breach of duty in the sale and supply of promotional products
- Negligent acts, errors, omissions, misstatements or misrepresentation
- Breach of contract for the provision of services
- Costs for the withdrawal of content as a result of a complaint to a regulating body
- Costs to mitigate a claim rectification costs
- Inadvertent transmission of a computer virus
- Claims emanating from dishonesty of employees
- Loss of client documents and data
- Court attendance compensation
- Punitive and exemplary damages where insurable by law
- Worldwide territory and jurisdiction.
Optional coverage extensions:
- Cyber liability first and third-party losses
- The insured acting outside their authority (first-party cover)
- The insured’s irrecoverable fees (first-party cover)
- Provision of technology products and services.
